Lynette Damir is the founder of SwaddleDesigns® and Amazing Baby®. Both brands are trusted lifestyle brands that parents love for quality, style, & value.
Lynette is the visionary entrepreneur & designer who helped drive major trends in the baby industry. She helped drive the swaddling renaissance and used a modern aesthetic for baby nursery to make baby products more stylish and fashion-forward.
The Amazing Baby line includes a wonderful assortment of beloved and innovative baby products, including the revolutionary and patented Transitional Swaddle Sack® and Omni Swaddle Sack®, and most recently, the SmartNappy® NextGen Hybrid Reusable Diaper System.
The SmartNappy® NextGen Hybrid Diaper features the Pocket-Sling® that supports reusable or disposable inserts. The SmartNappy with the Pocket-Sling is a patented invention by Fredrica Coates with an innovative design that delivers advanced leak protection and ease of use for eco-conscious, modern parents.
With Lynette’s fabric designs on soft cotton muslin, the SmartNappy diaper covers are functional, stylish, and soft for baby. The SmartNappy is the only reusable diaper cover with a soft cotton muslin outer shell and two water resistant layers and two elastic leg openings which deliver best-of-class performance.
The SmartNappy NextGen Hybrid Diaper is the perfect product at the perfect time designed for eco-conscious, modern parents who want to reduce plastic and landfill waste.
Smart for Baby. Smart for Parents. Smart for our Planet.
The SmartNappy® NextGen Hybrid Diaper system is important for our planet. This year, the disposable baby diaper industry will manufacture 300 billion disposable baby diapers that will be used for a few hours and then thrown away - a blatant example of a single-use product that is not good for environment.
The SmartNappy is easy to use, stylish, and economical. It features superior technology delivering Advanced Leak Protection for a diapering solution that parents can rely on. Fredrica’s innovative design is protected by a global portfolio of 20+ patents.
Lynette and her team have invested much energy as they prepare to launch a strategic program with a leading US baby diaper brand. Both Lynette and Fredrica understand the power of collaboration as they strive to make a positive impact and put the baby diaper industry on a more sustainable path.
Industry experts have described the SmartNappy Hybrid Diaper featuring the Pocket-Sling as the "future of diapering.” We agree. We hope you decide to join the reuse and refill revolution.